Your Shop Numbers Are Trying to Tell You Something
Most independent retailers are making decisions every day without the information they need.
Which products are earning their space?
Where is the cash going?
What should you stop buying?
I help shopkeepers answer those questions using the same tools the big retailers use, translated into plain language you can act on today.
Does any of this sound familiar?
You’re busy from open to close, but you’re not sure the busyness is turning into profit.
You’ve got stock that’s been sitting there for months, and you’re not quite sure why you bought it.
You know margins matter, but working out which products are actually worth stocking feels like a job in itself.
You’re making buying decisions on gut feel, and sometimes it works, and sometimes it doesn’t, and you can’t always tell the difference until it’s too late.
You feel like you should have a clearer picture of the business, but there’s no time to step back and look.
If any of that sounds like your shop, you’re in the right place.
I'm Keith, I've Spent Thirty Years In Retail
I started on the shop floor and ended up consulting for some of the biggest names in the business; Nike, Gap, ASOS, Morrisons, Currys.
I've built systems that controlled millions of pounds of stock. I've also stood in a stockroom at 6am counting boxes because the delivery didn't match the paperwork.A few years ago I started noticing that independent retailers were dealing with exactly the same problems as the big chains, but without any of the tools or support. They were guessing when they should have been measuring. Buying on instinct when a simple analysis would have saved them thousands.So I wrote a book about it. Built a free tool. Started a newsletter.That's what retailoutcome is: big retail thinking, small shop reality.
Start Here, it's free and takes about 10 minutes.
The Retail Profit Finder is a simple diagnostic that looks at your numbers and shows you where your shop might be leaking profit, and where the opportunities are that you might be missing.No obligation. Just a clearer picture of what’s actually going on.
When You're Ready to Go Further
The Retail Review £297
| zzzzzzzzzzzzzzzzzzzz | |
|---|---|
| What is it | You send me a data export from your till or stock system. I run the analysis and send you a written report covering which products are earning their place, where cash is tied up, which suppliers are working for you, and what to do first. Then we have a 45-minute call to talk it through together. |
| What it costs | £297. One payment, nothing ongoing unless you want it to be. |
| How long it takes | 5 to 7 working days from when I receive your data. |
| What you need to send | A data export from your till or stock system. I can work with most formats. If you are not sure what to send, I will help you figure it out. |
| Who it works best for | Shops with a range of 50 or more products and at least a couple of years of trading history. If you are not sure whether it is right for your shop, drop me a message and we can figure it out together. |
| How to start | Send me a message at [email protected] or book a 15-minute call using the button below to see if it is right for your shop. |
"He has the patience of a saint and even got stuck in with a drill at one point, nothing was too much trouble. I can't recommend Keith's service more highly."
Paula owner of Frankie's, Kingsbridge, Devon
Working Together over time
Some retailers want to keep working together after the Review. I offer quarterly partnerships (£750 per quarter) and ongoing advisory (£500 per month). If that interests you, we can talk about it after we have done the Review and you have seen how I work. No pressure, no upsell.
Progress beats perfection.
Start here, It's free and takes about 10 minutes
Most independent retailers have a rough sense of how the business is doing. This tool gives you a clearer picture.Answer a few questions about your shop, it takes about ten minutes, and I’ll send you a short report showing where you’re doing well, where there might be opportunities you’re missing, and what’s worth looking at more closely.It’s free. There’s no obligation. And it won’t try to sell you anything.If you look at the results and want someone to dig a bit deeper with you, there’s a way to do that at the end. But that’s entirely up to you.
Thanks for filling that in. I’ll take a look and send your report within one working day.If anything in the results raises a question, or you’d like someone to actually work through the numbers with you, you can reply directly to the email, or drop me a note at [email protected].
I'm Keith, I've Spent Thirty Years In Retail
I started on the shop floor. Worked my way through buying and merchandising. Spent years consulting for some of the biggest names in the business, Nike, Gap, ASOS, Morrisons, Currys. I’ve built systems that controlled millions of pounds of stock. I’ve also stood in a stockroom at 6am counting boxes because the system said one thing and the shelves said another.
I know how retail works from both ends.
Why I started retailoutcome
A few years ago I kept noticing the same thing. Independent retailers, good ones, passionate ones, shops with real character, were dealing with exactly the same problems as the big chains.Too much of the wrong stock.
Not enough of the right stuff.
Margins that looked fine until they didn’t.
Suppliers who weren’t pulling their weight.The difference was that the big retailers had teams, tools, and data. The independents were doing it alone, on gut feel, between serving customers and unloading deliveries.
Nobody was helping them think like a retailer. Not really. There were business coaches offering generic advice. Software companies selling platforms they didn’t need. And a lot of noise about trends and social media that had nothing to do with what was actually happening at the till.So I wrote a book about it. Built a free diagnostic tool. Started writing a weekly newsletter.That’s what retailoutcome is: the thinking the big retailers use, translated into something a one-person shop can actually act on.Most independents are doing better than they think. The numbers usually prove it.
Testimonials
“We worked with Keith when launching our shop in the market town of Kingsbridge, Devon in 2024. His help and advice were instrumental in how we set things up and we couldn’t have been more grateful for his experience. Despite having no experience as shopkeepers, and our business model being more unusual than a standard retail situation, we sell work on behalf of 50+ makers, artists and small creative businesses, his insight meant he could offer suggestions that worked for our unique situation. He advised on all aspects of the business including the practical layout of the shop floor, shelf positions, display units and the main counter. Many of his ideas were things that would not have occurred to us but, to someone of Keith’s experience, were just common sense and proven solutions to help us succeed. His assistance with setting up the technical side of our till system was invaluable, no question too silly, despite my having no idea what I was doing. He has the patience of a saint and even got stuck in with a drill at one point; nothing was too much trouble. I can’t recommend Keith’s service more highly, if you are lucky enough to have him with you from the ground up, I don’t believe you can go far wrong.”
Paula, Owner of Frankies, Kingsbridge, Devon
“The insight that we’ve had from Keith has been invaluable. Before, we had no idea how often different products were selling and we would often sell out of well-loved products. The service we’ve received has been knowledgable and professional at every stage. It’s given us clarity on which products are performing well and when we need to restock out bestsellers so we never run out. Now we know exactly what’s working and what’s not - saving us time and money in the long run!”
Tamsin, Director, Footsense Podiatry, Chandlers Ford, Hampshire
If You Want to Know More
The Reluctant Retailer - my book, available on Amazon. It’s the foundation for everything I do here.
The Reluctant Retailer newsletter — a free weekly letter for independent shopkeepers. Plain talk, practical ideas, no sales pitch. You can read back issues before you subscribe.
If You Want to Know More
The Retail Profit Finder — a free diagnostic that takes about ten minutes and shows you where your shop’s profit might be hiding.
Podcast / YouTube / LinkedIn — if you want to hear how I think before deciding whether any of this is for you.
Contact
Drop me a line, I read everything.
Thank you
Thanks for your message, we'll get back to you as soon as we can.